Phase 2: Your StoryBrand Toolkit
Using the data from your BrandScript, we have drafted your key marketing assets below.
Wait! We couldn't find your BrandScript. Please complete Phase 1 first.
1. The One-Liner
Use this when someone asks, "So, what do you do?"
Formula: [The Problem] + [The Solution] + [The Success]
Pro Tip: Don't talk about your history; talk about the customer's problem.
2. Website Header (The Grunt Test)
A customer should understand what you offer within 5 seconds of landing on your site.
3. Sales Script / Presentation Outline
The narrative arc for a speech or a long-form sales letter.
Opening (The Hook): "Most people struggle with ... which leads to ...."
The Transition: "At [My Company], we believe you shouldn't have to deal with that. That’s why we created a way for you to achieve ...."
The Plan:
The Closing: "Click the ... button today so you can stop ... and start ...."