Phase 1: The SB7 FrameworkAnswer these 7 questions to build the foundation of your entire marketing message.1. The Character (The Hero)"What does your customer want as it relates to your product?"The Book's Advice: Identify a single focus. If you identify too many wants, the story loses clarity.2. With a Problem"What is the 'Villain' making your customer miserable?"The Villain (The root cause): Internal Problem (How is it making them FEEL?): The Book's Advice: Companies tend to sell solutions to external problems, but customers buy solutions to internal problems.3. Meets a Guide"The Hero cannot solve their own problem, or they wouldn't be in a story."Empathy (Statement of understanding): Authority (Proof of competence): 4. Who Gives Them a Plan"What are the 3 simple steps to doing business with you?" 5. And Calls Them to Action"What is the direct 'Buy Now' button?"6. That Helps Them Avoid Failure"What are the negative consequences if they don't buy?"7. And Ends in Success"Describe the 'After' picture of their life." Generate My BrandScriptYour StoryBrand BrandScriptPrint/Save as PDFNext Step: Use these answers to create your Elevator Pitch and Website Wireframe.