StoryBrand SOP Wizard

"Objective: Filter your business complexity into a simplified 7-part story."

1. Defining the Hero (Desire)

Input: What is the one thing the customer wants relating to your product?

Task: Ask sales: "What is the most common goal customers mention on the first call?"

2. Identifying the Problem (Villain & Conflict)

External: The physical problem.
Internal: How the problem makes them FEEL.
Philosophical: Why is it "just plain wrong" to suffer this?

3. Positioning the Guide (Empathy & Authority)

Demonstrate you understand their pain and prove you can help via testimonials.

"Objective: Compress the 7-part BrandScript into a single 5-second sentence."

The Formula

"Most [Target Market] struggle with [Problem]. We provide [Product/Service] so they can [Success/Reward]."

Action: Audit with the "Grunt Test" and ensure every staff member uses this in email signatures and bios.

"Objective: Organize your talking points into a landing page that passes the Grunt Test."

Above the Fold (The Header)

• The Hero's Desire
• Direct CTA
• Visual Success

The Stakes & Value Prop

Briefly mention what the customer faces to create urgency (Cost of Inaction) and offer Empathy/Authority.

Lead Generator

Offer a valuable PDF/e-book for an email capture (Transitional CTA).

"Objective: Move a prospect to confident action using a story-based dialogue."

The Script Flow

1. The Hook: "It sounds like you're struggling with [Problem]..."
2. Discovery: "Is [Villain] the main thing standing in your way?"
3. The Guide: "We've helped X companies solve this..."
4. The Plan: "Here is exactly how it works: Step 1, Step 2, Step 3..."

"Objective: Automate value delivery and reduce sales friction."

The 5-Step Enlightenment Sequence

1. Deliver the Lead Generator immediately.
2. Problem/Solution (Empathy & Small Win).
3. The Paradox of Choice (The 3-Step Plan).
4. Testimonial / Authority (Success Story).
5. The Sales Pitch (The Stakes & Direct CTA).

"Objective: Create Curiosity Collateral to funnel heroes into your system."

The Content Logic

Every piece of content must answer: "How does this help my customer survive or thrive?"

• The Hook (Identify Villain)
• Guide's Wisdom (Empathy/Authority)
• The Plan (Actionable Step)
• Call to Action (Transitional/Direct CTA)