Onboarding Manual: How to Master Our Messaging Systems
Welcome: This manual focuses on the "User-Centric" approach, positioning the new hire as a "Guide in training" who is helping our company's "Hero" (the customer).
1. Purpose: Why We Use These SOPs
- The Problem: Most companies have "noise" in their messaging, confusing customers down.
- The Solution: We use the StoryBrand Framework to ensure our message is a pure "Signal".
- The Goal: No matter who the customer talks to, they hear the same clear story.
2. The Rules of the Road
Before you open an SOP, remember these rules:
- Follow the Recipe: Do not "freestyle" the messaging. These SOPs were extracted from what works.
- The 20% Rule: 20% of our systems produce 80% of our results. Master these first.
- The "Grunt Test": Before publishing, ask: "Could a caveman look at this and know exactly what we offer?"
3. How to Use the SOP Suite (Step-by-Step)
Phase 1: Internalization (Day 1-2)
Read the Master BrandScript: You should be able to identify our Hero, the Villain they face, and the 3-step Plan.
Phase 2: The One-Liner (Day 3)
Memorize the One-Liner SOP: Practice saying it out loud. If you can't say it, you aren't ready to talk to customers.
Phase 3: Tactical Application (Day 4-7)
Depending on your role, use the specific SOP (Sales Script, Website wireframes, Email Nurtures, etc).
4. Success Checklist
Final Advice
In this company, "Clarified is better than Cute." Don't try to be clever with your words; try to be clear.